Creative Production & Influencer Campaign (iFAM Division)

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Project overview

BlissSkin Naturals wanted to increase visibility for their new organic face serum across Tier 1 and Tier 2 cities.
The goal was to build authentic awareness through influencer content, followed by ad amplification using those creatives.

Challenges & constraints

❌ Low brand recognition in a highly competitive D2C segment.

❌ Limited marketing budget with high expectations for viral reach.

❌ Lack of professional product photography & brand identity consistency.

❌ Influencer partnerships were previously unorganized and unmeasured.

Projects solution

  • iFam’s iFAM Studio curated 12 micro-influencers (10k–50k followers) and managed the entire shoot-to-publish cycle.
  • We developed a unified campaign titled “Glow Starts with You” — involving influencer reels, 20 lifestyle photos, and 5 ad films.
  • The creatives were then used in paid ads managed by the Marketing Engine team.

Results:

 

  • 3.2M total impressions across Instagram & YouTube Shorts.
  • CTR improved by 46% after using influencer creatives in ads.
  • 7,200+ clicks to website in first 14 days.
  • 78% higher engagement rate vs. previous organic content.
  • Success Rate: 94% project success, campaign re-hired for next product launch.

Lets address your questions today!

Yes, we customize budgets using nano/micro-influencers without compromising reach.

Yes. iFAM handles all coordination, contracts, and payouts legally.

Absolutely. We ensure all usage rights are transferred to your brand.

 

Project Name

Creative Production & Influencer Campaign

Category

iFAM Division

Clients

For a Client

Services

Influencer Collaboration + Reels Campaign + Product Photoshoot

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