Digital Marketing Execution (Marketing Engine)

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Project overview

The Urban Closet wanted consistent website traffic and online sales. They had a good product line but poor visibility.
iFam’s Marketing Engine was engaged to design and run performance campaigns for awareness, engagement, and conversion.

Challenges & constraints

❌ Poor website SEO & slow mobile performance.

❌ High ad spend with low ROI from previous agency.

❌ No integrated funnel (ads → page → purchase tracking).

❌ Lack of automation for follow-ups & offers.

Projects solution

  • We rebuilt their funnel — SEO audit → ad optimization → automation setup.
  • Using Facebook Pixel + Google Analytics 4, we tracked every visitor’s path.
  • Then, we launched optimized creative ads, dynamic retargeting, and abandoned-cart automation.

Results:

  • Cost per lead reduced by 41%.
  • ROAS improved from 1.7× → 4.8× in 60 days.
  • Organic traffic grew by 132% with keyword repositioning.
  • Automated email flows generated ₹6.2L additional monthly sales.
  • Success Rate: 96% campaign performance improvement.

Lets address your questions today!

We monitor daily, and optimize twice weekly using real-time performance metrics.

Yes, our Marketing Engine team manages both under one integrated strategy.

Yes, all reports are visual dashboards with clear KPIs & weekly summaries.

Project Name

Digital Marketing Execution (Marketing Engine)

Category

Marketing Engine

Clients

For a Client

Services

SEO, Meta & Google Ads, Email Automation

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