Lead Generation & CRM Automation

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Project overview

PrimeMet Components wanted verified international buyers for their steel components division.

They approached iFam’s Leads Factory for an end-to-end lead capture and CRM automation solution — connecting marketing directly with the sales pipeline.


Challenges & constraints

❌ Unqualified data from multiple lead vendors.

❌ No central CRM or lead follow-up automation.

❌ Long sales cycles without lead nurturing.

❌ Difficulty tracking sales team productivity.

 

Projects solution

  • We implemented a multi-channel outreach plan — email, LinkedIn, and WhatsApp.
  • All lead capture forms were integrated into Zoho CRM with auto-lead scoring.
  • Follow-up sequences and appointment scheduling were automated through the iFam portal.

Results:

  • 7,800 leads filtered to 650 qualified B2B buyers.
  • 87 appointments booked within 60 days.
  • Average response time dropped from 48h → 6h.
  • Conversion ratio improved by 35%.
  • Success Rate: 91% overall improvement in sales pipeline efficiency.

Lets address your questions today!

Yes, we integrate all platforms — Meta, Google, LinkedIn, or website forms.

Each lead is verified manually + cross-checked with business registry or LinkedIn.

 

Yes, a 2-hour virtual onboarding session is included in every CRM setup.

Project Name

Lead Generation & CRM Automation

Category

lead factory

Clients

For a Client

Services

B2B Lead Generation, Appointment Setting, CRM Integration

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