ProTech Instruments, a mid-size industrial automation firm, wanted to expand from B2B distributors to direct enterprise sales. However, their brand presence was limited, and their message didn’t resonate with corporate decision-makers.
iFam’s Think Tank division was brought in to define the company’s value proposition, TAM, GTM strategy, and complete marketing architecture — before they invested in any campaigns.
❌ Limited awareness among target industry buyers (plant heads & OEMs).
❌ No clear differentiation — product-centric messaging instead of solution-centric.
❌ Lack of data on competitor positioning and customer decision drivers.
❌ Sales team operated without marketing support or alignment.
Defined TAM: ₹460 Cr market with 18% YoY growth.
New positioning: “Industrial IoT Simplified for Indian Factories.”
Sales-qualified leads increased by 210% in 3 months post-strategy launch.
Client adopted strategy internally as part of annual sales plan.
Success Rate: 92% project satisfaction — strategy adopted across 2 new product lines.
Typically 30–45 days depending on the industry depth and data availability.
Only verified data sources (industry reports, LinkedIn insights, and client-provided sales data).
Yes. Post-delivery, our Think Tank mentors your team for 30 days on execution alignment.
Market Research & Strategy
Research
For a Client
Market Research, Value Proposition, GTM Strategy
Our team will answer all your questions. we ensure a quick response.
At iFam, every activity is logged, timed, and measurable.
Clients don’t just receive monthly reports — they watch their marketing evolve live.
iFam is India’s first integrated marketing ecosystem by xSOURCEe OPC Pvt. Ltd., uniting strategy, creativity, and performance under one transparent platform — so brands can grow smarter, faster, and together.
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